Abandoning its old website, Skittles has thrown convention out the door to embrace social media. And by embrace I mean a full on unembarrassed bear hug. Other than nutritional and contact information all the rest is user generated.
Home page – Twitter stream
Video page – Youtube
Pics page – Flickr
Friends page – Facebook
Being well acquainted with the internet, I’m familiar with these services. What about the non-geeks out there? Will they get it?
From a design standpoint there is not much to it. The homepage is nothing more than a navigation box over the Skittles Twitter stream. My only complaint is the navigation gets in the way… even when it is minimized.
I’m not going to dwell on the design though. The real story is Skittles realization that what they have to say is less important than what others are saying. Once all the buzz fades from this dynamic move, I wonder how much attraction their site will have. Only time will tell.
This may be the start of a new trend from faceless mega-corps. Tell me what you think.
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This seems to be a growing trend in the corporate world. Even Google joined twitter, and was then welcomed by msn live. I don’t think the majority of the population completely understands social networking, but everything has to start somewhere.
[...] social media platforms. If you want to learn more about how it works, you can read this post from Russ Adams [...]
So, with all the buzz about #skittles – it begs the question: http://isinterwebthefuture.com ?